Strategy is like a tree.

It seeks out new spaces.

Opportunities abound as a forest grows. When tree numbers intensify and competition tightens, the smartest stake out and occupy the most valuable spaces.


Our Passion

We deliver value driven advice and perspectives.

Strategic Advice

Challenge your corporate DNA and create value driven strategies.

Free Conversation

Keynote Talks

Learn strategy skills most leaders are never taught.

Schedule a Talk

Cultural Change

Close the gap between existing and future paradigms.

Set up a Meeting


In twenty-five years working as strategic advisors, we’ve learnt a great deal about people, technology, intellectual property, market uncertainty and strategy. We explore the emerging ideas of global thought leaders and also note the routine decline of strategically inept industry players. Our consultants ‘see with fresh eyes’ for every client, the real and frequently untapped options and downside risks.  In the boardroom and on the shop floor, we know the right questions to ask to create and implement value driven strategies.

Our value driven services:

  • Corporate and Business Strategy Workshops
  • Board Governance Education and Advisory Board Roles
  • Keynote Talks on Strategy

Our Strategic Analysis Framework is forward looking and results in open ended options. It has three fundamental steps:

Step 1. Right Understanding  – We facilitate conversations that deliver a clear and dispassionate view of the emerging future and the evolving industry value chain. We consider one to three year horizons with respect to demand, customers, competitors and suppliers, along with the prevailing industry forces. The result is an accurate canvas on which to develop strategy and future strategic action.

Step 2. Right Relationship – The choice of future strategic positioning is the very heart of the strategy process. We facilitate conversations about how the business is going to compete and where it will be positioned in the future industry value chain. Decisions are made about the future of the business, including fundamental choices about the industries and markets in which to participate, which products and services are to be offered, and to which customers. More delicate decisions about the position of the business are also made, within a chosen product-market and how to position in relationship to other players.

Step 3. Right Action – We identify the key success factors and capability platforms needed. Client success relies heavily on the competency, experience and commitment it’s people. The willingness of people to perform is strongly influenced by the company’s culture, it’s structure and systems and the effectiveness of it’s management. Together these five elements (competencies|experience, culture, structure|systems, management, and people) can be considered as the company’s capability platform and this will largely determine its capacity to compete and out-perform its competitors.

HCG Founder

HCG Founder, John Hale is a professor, who has taught strategy, entrepreneurship, project management and ethics to MBA students at Singapore, Melbourne and Bond Universities.

Professor John Hale

He is a premium educator at Harvard Business School. Synergies between academic rigor and industry allow John to deliver greater clarity and value.

John Hale is one of those rare people who mixes his head, his heart and his soul in equal measure.
Professor James Carlopio, Director,
Centre for Executive Education, Bond University.


Corporate Strategy

“HCG’s greatest strengths lie in their ability to think strategically and to guide others along that path. John Hale demonstrates very effective people management skills and can adapt his style to suit variable client groupings and scenarios. John played a significant role in the development of this Council’s overarching 2020 Strategic Plan and this required intense workshop exercises with Councillors. Soon after I invited John to assist with a radical restructure of the organization’s management team. I found John’s input invaluable and importantly both of these key exercises have proven to be success stories for Lismore City Council.”

Paul O’Sullivan, GM, Lismore City Council.

Board Governance

“The Board identified the need to bring new and current Board Members up to date with the responsibilities of being a Director. The Board Governance Training Day Hale Consulting Group facilitated for us was well received by new and experienced Directors alike. John’s knowledge, professional experience and entertaining style kept the Board engaged and made for a highly effective day.”

Paul Welch, CFO, NSW Sugar Milling Co-op.

Strategic Action

“Customer service is important for our dealers, yet we wanted an extra customer service effort right through the buying process.  John from Hale Consulting Group led this change by crystallizing the benefits of extra effort with great results.  It is rare to have a business advisor passionate about the issues and who balances changing attitudes with the discipline of personal action plans.”

Bruce Loxton, MD, Kimberly Group.


Adept organisations engage us as regular speakers to inspire leadership and motivate, shape and deliver superior customer value. Our popular talks include:

  • Basic Instinct – A leadership conversation that matters.
  • Ice Cream Vans on the Beach – Marketing strategy secrets.
  • World Class Leadership – Build and lead a world class team.
  • Culture Eats Strategy – Creating a strategic culture.
  • Black Swan Fever – The 2016 – 2026 transitional economy.
  • Riding the Wave – The five stages of business growth.
  • Fierce Conversations – Board governance education.
  • Good CEO Bad CEO – 10 habits of extraordinary executives.
  • Nine Deadly Sins – The shadow and gold of leadership.
  • Breaking Glass – Shatter organisational limits.
  • Doing Leadership Differently – Value sets for global change in the 21st century.

Book John Hale for your next event with Marie at Great Expectation on 1300 55 64 69 or 07 3844 2277.


Our leadership talks and offsite strategy workshops address the question, “What are going to be your future unfair advantages?” We will facilitate an event or talk specific to your industry to clarify your future direction. We will ensure your leaders draw up a set of guiding policies that demand a valid, accurate and regular diagnosis. Together we will assesses your strategy for prevailing industry conditions and articulate how you will win. In the end, winning may involve staking out new white spaces, revitalising old trails, exiting businesses, consolidation or slow continuous improvement.


By measuring our client’s financial and cultural health we ensure ‘the tail doesn’t wag the dog’. We examine the resource implications of strategy shifts. Closing the gaps between existing and future paradigms allows us to shape the culture to aligns with the strategy.

We hired John Hale to assess our culture and help us modernise the way we operate as an organisation. The result was fantastic. He delivered an action packed and magical day of team building and awareness raising games and exercises. Morale is much higher and we are working much more cooperatively and effectively as a result.”

Mark Pidcock, Dealer Principal, City Toyota.